About Lauma Lingerie

LAUMA LINGERIE is a leading designer and producer of fashion lingerie in the Baltics with over 40 years of professional experience.

The history of the LAUMA brand began in 1971 in Latvia. That was also when the corresponding brand name was chosen – after a fairy named Lauma. The brand became famous throughout the Soviet Union, making women’s hearts and bodies fall in love with their lingerie and becoming a leader among other producers, thanks to the superb quality and style. In 2005, in Liepāja, the brand was renamed LAUMA LINGERIE, carrying on the best traditions of Latvian design and production.

About V.I.P.A.

V.I.P.A is a European brand with 20 years of experience in the lingerie industry. With more than 12 V.I.P.At store locations worldwide, we offer our customers a wide range of products – from seductive and feminine lingerie to women's apparel. Based in Latvia, we make products of the highest quality combined with unique and individual designs. We use the finest European materials, such as Italian silk or romantic French lace, in our production process. Some of the elements are often handmade, whether those are lace decorations or embroidery.

We consider every detail and create new lingerie pieces with great care and love. That is why our lingerie pieces reflect their unique characteristics – some have more romantic and dreamy designs, while others reflect passion and lust. V.I.P.A lingerie is not simply a part of one’s wardrobe but rather a piece of art that strives for attention.